DAX US has named Jennifer Tang as Senior Vice President of Programmatic. Tang joins the Global-owned digital audio advertising firm with more than 20 years of agency and publisher experience, including previous roles at Spotify, Yieldmo, and UberMedia.
Based in Los Angeles, she will lead programmatic strategy and oversee sales efforts aimed at strengthening relationships with agencies, brands, and technology partners while growing demand for audio inventory across podcasts, streaming platforms, and connected devices.
The hire lands during an active stretch for DAX US. In January, DAX partnered with audience intelligence firm DISQO to integrate brand lift measurement across all podcast and streaming campaigns, giving advertisers real-time reporting on listener response. Last month, the company struck a deal with collegiate sports rights holder Learfield to sell digital audio ads across live college sports streams, beginning with postseason basketball and extending into the football season. Learfield represents more than 200 collegiate broadcast partners nationwide.
