Neida Gotay spent 18 years helping Hearst Television build out its Spanish-language station network. Now she’s taking that experience to MediaCo, where the company has named her Vice President of Integrated Sales for local and national sales across the Southeast US.
Gotay will oversee sales operations in Orlando and Atlanta while leading business development across Florida markets, with a focus on multi-platform revenue growth across television, audio, digital, and streaming. Her appointment comes as MediaCo prepares to expand its Orlando presence on March 24, bringing EstrellaTV to WDYB 14 and Hot 97 (WQHT) programming to the market via Hot TV on WDYB 14.2.
MediaCo Chief Revenue Officer Brian Fisher said, “Neida is a proven leader who understands how to bring together local market expertise with national scale. As advertisers increasingly look for integrated, multi-platform solutions, Neida’s ability to connect our local teams with national demand will be instrumental in accelerating our growth across Florida and the Southeast.”
Gotay added, “MediaCo’s portfolio and audience momentum create a powerful opportunity for brands. I’m excited to work with our teams across Orlando, Atlanta, and Florida to deepen client partnerships, unlock new growth opportunities, and bring the full strength of MediaCo’s platforms to the market.”
