US Figure Skating has named iHeartMedia as an official partner leading into the 2026 Winter Games, marking a collaboration that will bring original audio storytelling, athlete-driven content, and promotional support to iHeart’s broadcast and digital platforms.
The partnership will include a major presence at the ICE House in Milan, Italy, from February 6–22, 2026, during the Winter Olympics. iHeart will operate a dedicated iHeartPodcasts studio and broadcast space at the venue, serving as a content hub for exclusive athlete interviews and Olympic-themed programming produced in collaboration with US Figure Skating.
The alliance also extends to domestic promotion. iHeart will launch a multi-channel campaign supporting the 2026 Prevagen US Figure Skating Championships in St. Louis and US Figure Skating’s Olympic-year initiative, Leave Your Mark, alongside national programs including Learn to Skate USA and SkateFest.
This builds on iHeart’s new partnership with US Ski & Snowboard. The broadcaster was previously named the exclusive US audio partner for the Milan Cortina 2026 Olympic Winter Games in October.
US Figure Skating Chief Commercial Officer Annie White said, “We are thrilled to be partnering with iHeartMedia in an exciting time for U.S. Figure Skating as we look ahead to the U.S. Championships and the Winter Games.”
iHeart President of Business Development and Strategic Partnerships Michael Biondo said, “We’re proud to partner with US Figure Skating at such a pivotal moment for the sport. From original audio storytelling to on-site activation at the ICE House in Milan, this partnership allows us to spotlight the dedication, artistry and athleticism of these incredible athletes while bringing fans closer to the moments that define the journey to the Winter Games.”
