The Infinite Dial® is 25 years old. The Edison Research nationwide survey of digital media will celebrate the Silver Anniversary with a special presentation on digital media habits over the last quarter-century.
The Infinite Dial® was created by Edison Research and was originally referred to as an “Internet Listening Study,” tracking emerging digital habits. Over its 25-year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media.
Some highlights over the years:
1998: 6% of Americans have ever listened to ‘internet radio’.
1999: More than half the U.S. population has a computer in their home
2001: 53% of Americans have Internet access at home
2002: Cell phone ownership exceeds 50%
2006: Podcasting debuts; 22% of Americans are familiar with the term
2008: The iPhone is first measured, with 2% of the population owning one
2011: Facebook is used by over half the population (51%)
2013: Smartphone ownership exceeds 50%
2017: Smart Speaker tracking introduced with 7% of Americans 12+ owning one
2019: Over half the population say they have ever listened to a podcast
2021: 33% of Americans 12+ own a smart speaker
For more information and to register for the Thursday March 2nd webinar Click Here.
