Marketron NXT now includes a Custom Solutions Desk and a search engine marketing upgrade. According to the company, NXT clients will find it easier to include cross-channel advertising to include niche digital partners and tactics with the upgrade.
“In our commitment to helping companies strengthen their market leadership, Marketron continues to innovate and provide solutions that help broadcast and media professionals drive better revenue,” said Jim Howard, CEO at Marketron. “Marketron is the expert on third-party digital for the broadcast and media industry, and with these new tactics, we’re taking the ad ops out of the sales teams’ hands and into ours, saving them a lot of time, money, and headaches from trying to do it themselves.”
The Custom Solutions Desk helps broadcasters that are looking to expand their digital tactic options but need expert assistance on how to do so for their advertisers. The SEM tactic is designed to make it easier for sales teams to create, propose, and execute campaigns that include third-party digital tactics for their advertisers.
