RAB and Provoke Insights have launched a partnership focused on providing broadcasters with additional knowledge and insights into the consumer mindset as well as better understanding audio’s role in shopping behaviors. The new primary research will focus on key advertising categories for radio.
“We’ve built our business with a specialization in advertising and branding, enabling advertisers to better understand their customers,” said Carly Fink, President, Provoke Insights. “Taking it one step further and combining our expertise with media consumption insights, specifically radio, enables us to better help broadcasters in partnering with their advertising clients.”
“Carly and her dedicated team at Provoke Insights have their finger on the pulse of the consumer,” said Erica Farber, President/CEO, RAB. “We are excited to be able to bring forth this knowledge and expertise to the radio community with a more dedicated focus on the radio listener and what it means for advertisers.”
RAB and Provoke Insights will present their first joint effort at the NAB Show on April 24 in a session titled ‘VBR – The Valued Business of Retail’.