The Mentoring and Inspiring Women in Radio Group, which was created shortly after Radio Ink launched its Most Influential Women in Radio issue, has released its 20th annual gender analysis study. Data in this study tracks the progress of female professionals holding GM, PD, and Sales Manager positions.
The figures and percentages for this latest study are for the calendar year 2019.
General Managers: 19.5% (2189 stations) had women holding the General Manager position in 2019. This is an increase of almost a half of percentage point from 2018. This number has shown consistent growth since 2004, when the percentage of female general managers was 14.9%
In the top 100 markets, the number of women serving as General Managers continues to run slightly higher than the national average and most importantly shows very positive growth year-over-year. In 2019, 21.1% (744 stations) in these larger markets were managed by women, which compares to 19.2% in 2018.
Sales Managers: Overall, the best management opportunities for women in radio continue to be in sales management. 33.1% (3,715 stations) had a woman sales manager in 2019, and that number is up a half a share point from 32.6% in 2018.
In the top 100 markets, 34.77% (1,225 stations) had women serving as Sales Managers in 2019, a solid increase from 32.97% in 2018. Again the numbers in larger markets run slightly higher than the national average.
Program Directors: The greatest challenge for women in radio management continues to be in the area of Program Director. Women currently program only 11.62% (1,304 stations) versus 10.6% last year. However, on a positive note, this is the first time this number has grown in 14 years.
In the top 100 markets, the news is better as female programmers represent 13.30% of the total number of Program Directors; showing nice growth from 11.47% in 2018.