Nickleodeon Catalyst On Pittman’s “Math & Magic”


In this week’s episode of Math & Magic: Stories from the Frontiers of Marketing hosted by Bob Pittman, Chairman and CEO of iHeartMedia, Pittman sat down with Gerry Laybourne, a legendary former television executive for major channels such as Nickelodeon, and an entrepreneur in media and technology.

Laybourne is known as the “fairy godmother of Nickelodeon” and listeners can hear how she took a channel that was targeted for preschoolers, and turned it into a cultural phenomenon — how she led Nickelodeon into tween entertainment; why the channel truly spoke to its audience; and the real story behind why Nickelodeon started sliming kids. Plus, there’ll be discussion of how Laybourne transformed the Disney channel; launched her own network, Oxygen, with Oprah; and how her new project, CHKN, is creating a new type of sandbox for kids.

To hear the episode, go HERE.



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