United Stations is expanding its partnership with SoCast. The two companies have been working together since 2017 with United Stations handling advertising sales for SoCast’s barter inventory. In 2018, the two firms introduced the Smart Speaker V.A.L.E.T., a product for stations to develop and promote their presence on Smart Speakers. Now, the companies are enhancing their relationship in a way that will help jointly expose the full range of digital offerings that SoCast can provide to stations as United Stations helps market SoCast’s “Digital Playbook.”
SoCast’s Digital Playbook is a complete suite of services for stations looking to grow their digital presence and digital revenue. The two companies say the concept for creating a “how to” package came from feedback from radio stations indicating that the digital landscape and its revenue opportunities can be difficult to navigate. Together, United Stations and SoCast will be offering radio stations with the following services:
– Digital infrastructure to manage content for web, app social, social, speakers, podcasting, listener database membership and sweepstakes
– Sales enablement; ongoing training on monetization (from webinars to in-market tutorials to 4-legged sales calls; on how stations can leverage digital assets locally and turn those assets into real revenue streams)
– Advanced revenue management solutions that enable broadcasters to offer agency services (geo-fencing, targeted display and re-targeting) as well as optimize their Owned & Operated inventory
United Stations’ Stefan Jones said, “We were finding that there are still a lot of radio stations who are struggling with the best solutions to digital growth, OR that there are radio stations unhappy with their current service providers in the digital space. We can now offer a complete and superior digital experience across ALL platforms and, most importantly, connect the dots to revenue.” Elliott Hurst of SoCast added, “All of us at SoCast and United Stations believe that radio has what it takes to win the battle of local as audiences and advertisers go 100% digital. This playbook combines our unique strengths to help broadcasters transform into digital businesses.”
