It’s the oldest ad medium on earth, and digital seems to be fueling its fire.
Episode 5 features Gordon and Corey extracting three key takeaways from their survey of 2,000+ advertisers before focusing on the topic at hand: outdoor advertising. It’s the only non-digital ad medium that’s hasn’t seen revenue decline during the past decade.
The podcast features an interview with Kym Frank, who, as President of Geopath enjoys a front-row seat to the dynamic transformation that’s happening in the outdoor industry.
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