Radio syndication company Key Networks has expanded its offerings to include network audio advertising sales to producers and service/program providers. Leading that new team for Key will be former United Stations COO Jim Higgins, who joins the company as President and Chief Operating Officer.
Key Networks has also hired Rich Baum as Executive Vice President for Advertising Sales.
Higgins will be based in New York City and Baum will be based in Chicago.
Higgins was previously President & COO for United Stations Radio Networks for the last 15 years and EVP & General Manager for United Stations Radio Networks for 21 years prior. He also served as an Account Supervisor at Grey Advertising and ran Market Research for RCA Records.
Baum formerly served as EVP, Sales at United Stations Radio Networks for 13 years and was SVP at United Stations Radio Networks for 11 years prior. He was also Manager, Southwest Network Sales and Sr. Account Executive, Midwest Regional for Westwood One in Chicago and Dallas, and was an Account Executive for Unistar Radio Networks.
Key Networks CEO Rob Koblasz said, “We are excited to now be a full-service network company for our existing as well as new clients, with the addition of advertising sales capabilities and an experienced and knowledgeable senior executive team led by Jim Higgins as President and COO of Key Networks and Rich Baum as EVP, Advertising Sales. Our goal when we started Key Networks was to be best-in-class, from the talent we represent, the producers we work with, and the professionals on our team. Both Jim and Rich fit that description perfectly. Their contacts in the ad sales and marketing world run deep and they are highly respected in the industry. We couldn’t be more pleased to welcome Jim and Rich to help build Key Networks into a successful full-service network audio company.”