It’s called Audiology by Katz and the goal of the new sales division is to “help advertisers and agencies leverage the power of audio to connect with consumers.” With programmatic inventory across 120+ connected devices and smart speakers; Audiology is integrated with top Demand Side Platforms and is available in both self-service and managed-service capacities.
“The addition of Audiology is part of Katz’s ever-expanding position in the digital marketplace,” said Mark Gray, Chief Executive Officer of Katz Media Group. “This new digital audio programmatic sales division enables us to continue to invest even more time and resources into evangelizing audio on behalf of our partners in the rapidly expanding programmatic space.”
Katz’s new sales division will be led by David Krulewich, Senior Vice President of Programmatic Sales for Katz Digital, who will report to Scott Porretti, Executive Vice President of Katz Digital.
Porretti said, “With digital audio now the number one form of mobile media consumption, no programmatic media campaign is complete without a digital audio component. Audiology by Katz gives brands the solution they need to execute effective data-driven, scalable programmatic audio campaigns.”