According to the IAB, digital advertising revenue in 2018 reached an all-time high of $107.5 billion — exceeding the $100 billion mark for the first time. That translates to a 22% increase over the 2017 total of $88.3 billion. Mobile and video are leading the way.
Accounting for nearly two-thirds (65%) of 2018’s Internet ad revenues, mobile reached $69.9 billion, up 40 percent from the previous year at $50.1 billion. Advertising revenues from digital video saw the largest rise among all formats — an uptick of 37 percent — catapulting to $16.3 billion in 2018 from $11.9 billion in 2017.
Other stats from the latest IAB report:
- Digital video on mobile devices continued its momentum, reaching $10.2 billion in full-year 2018, a 65% rise from full-year 2017 at $6.2 billion.
- Digital video ad revenues on mobile devices comprised 63% of all digital video ad revenues in 2018, up from 52% in the prior year.
- Digital audio advertising grew 23% to reach $2.3 billion, outpacing last year’s full-year revenue of $1.8 billion.
- Social media revenue rose to $29 billion in 2018, an increase of 31% from $22.1 billion in the previous year.