On Monday (11/7) in a Keynote Address delivered at the 2018 ANA Multicultural & Diversity Conference in Miami Beach, “inclusive marketing” was the focal point of comments delivered by Procter & Gamble Co. Chief Brand Officer Marc Pritchard.
How marketers and advertising agencies seek to connect with a changed America — one that is multicultural — is a major talking point, and one that radio and TV broadcasters must soon consider in a different way. For Pritchard and members of the Association of National Advertisers’ Alliance for Inclusive and Multicultural Marketing (AIMM), seeking multiethnic consumers in addition to LGBT audiences and even women requires diversity from within.
Simply put: If your organization doesn’t reflect the multicultural audience you seek, do you truly understand that audience, respect it, and want it?
That’s the subject of the latest Hispanic Radio Podcast, in which Radio + Television Business Report Editor-in-Chief Adam R Jacobson tackles “The Case For Change” — and how it could lead your company to not only change the format of a struggling radio station to one of interest to Latinos, but also lead your company to fully embrace the “new American mainstream.”