The Westwood One Podcast Network has a new deal with American Public Media to provide promotion and ad sales representation for APM’s popular podcast In the Dark. Season Two of In The Dark looks at the case of a man trapped in a loop within the criminal justice system.
In the Dark’s first season, which has driven nearly 12 million downloads to date, continues to receive downloads more than a year later at roughly 465,000 per month.
“We’re pleased to be working with Westwood One, and were highly attracted to the depth and breadth of their podcast network, the extent of their promotional reach, and their long-term digital vision,” said Tim Roesler, APM Senior Vice President & Chief Business Development Officer. “We are committed to reaching new audiences, and we have confidence in Westwood One’s ability to introduce our work to even more people.”
“We are incredibly impressed with APM’s award-winning and high-quality investigative content, and have no doubt that this collaboration will be a huge success for both companies,” said Suzanne Grimes, EVP Corporate Marketing, Cumulus Media and President, Westwood One. “The Westwood One Podcast Network team cannot wait to expose In the Dark’s second season to new listeners and dedicated fans across our extensive broadcast radio, digital, on-demand, and social platforms.”
In the Dark’s second season launches on May 1, with APM Reports journalists examining the case of a man who’s been tried for the same crime six times. It’s a story of questionable evidence and a racial divide. Ultimately, it’s the story of one man’s fight for his life.
