Southern California Broadcasters Association President Thom Callahan will be a featured speaker at the J.D. Power/NADA Automotive Conference – LA on November 28 in Los Angeles. The speaking engagement, at the Intercontinental Hotel in downtown LA, represents the SCBA’s largest group presentation directly to the automotive industry. The conference will attract approximately 400 auto industry guests including manufacturers, dealer groups, dealers, J.D. Power, and National Automotive Dealer Association management and their agencies.
“The power and value of AM/FM radio in Southern California to influence and motivate new and used vehicle buyers is made crystal clear in our Nielsen/SCBA automotive research study, “The Local Path to Automotive Purchase,” said Callahan. “Our speaking engagement on November 28 will use the compelling facts of this study to make our case for radio’s use on a larger scale, directly to the automotive industry.”
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