The product is called C-Endorsement Videos, and it’s an extension of the on-air endorsements that are now done by most radio stations across the country. Local personality-branded video endorsements will appear as pre-roll video ads before content on third-party websites visited by consumers within a local advertiser’s specific target audience, including age, gender, geography, and behavioral characteristics.
“Radio personality endorsements are effective marketing solutions because of the trusted relationship listeners have with their favorite local DJs and hosts. With audiences spending up to four hours every day with these personalities, research shows that nearly 80% trust on-air personalities like friends. Given the combination of the time spent and the trust built, it is no wonder that over 50% of the audience reports their favorite personalities influence their opinions. Now is the perfect time to harness the tremendous influence our talent has with local audiences into the digital world via C-Endorsement Videos as part of the growing Cumulus Digital C-Suite,” said Larry Linietsky, VP, Digital Operations and Business Development, Cumulus Media.
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