The Interactive Advertising Bureau and Edison Research released new data, Wednesday, that shows 65% of fans are more willing to consider purchasing products and services they learn about during a podcast.
Sixty percent also state that, given equal price and quality, they prefer to buy products from companies that advertise on their favorite podcasts. The study shows that listeners prefer sponsorship messages and host-mentions of products and services to pre-recorded ads. The study also shows that about half the people surveyed believe podcast hosts actually use the products mentioned on their shows. And the top three actions listeners have taken after hearing a podcast are: 1. Visiting a sponsor’s website (45%); 2. Considering a new product or service (42%); and, 3. Gathering more information about a product or company (37%).
Check out the new data HERE