The Nielsen AutoTECHCAST report says consumers have their smart devices with them all the time and that does not change when they get in their automobiles. “In fact, despite advances in auto tech and embedded connectivity, many consumers are more apt to stick with their devices than use the connected features of their vehicle. The reason for that, according to the survey, is not because consumers don’t want to go to the Dash for their entertainment, it’s because their devices are better at providing it.
Connectivity ranks second in the survey, right behind safety. “The rub, however, is that most consumers find that their cars can’t compete with their mobile devices. So as a result, smartphone navigation integration is the top-scoring technology and the only technology in the category that garnered a “good” interest score— placing among the top 20% in automotive technology interests historically—from consumers (46.9).”