Cumulus is among the first radio companies to use Twitter’s “Moments” and to curate the best stories from moments around its 452 radio stations and Westwood One’s syndicated programs.
Moments are collections of Tweets that share the stories happening on Twitter, curated by Twitter and its partners. Companies granted access to make Moments can use the format to tell stories using related, real-time content.
Suzanne Grimes, EVP, Corporate Marketing for Cumulus and President of Westwood One, said “We are beyond thrilled to be part of this innovative feature from Twitter. It’s the perfect marketing tool for the network and our stations, who pour their hearts and souls into their shows and their events. It allows them to connect with and extend real-time relationships with our listeners, our communities, and our advertising partners.”
You can check out the new feature at @CumulusMedia on Twitter. Station moments can also be found at these station Twitter accounts: @NASHFM947NY, @955PLJ, @955KLOS, @101WKQX, @WLSAM970, @KNBR, @KRBE, @Q100ATL.