In its latest State of the News Media report, Pew reports that 2015 was another awful year for the newspaper industry, perhaps the worst since the recession. Pew reports that average weekday newspaper circulation, print and digital combined, fell another 7% in 2015, the biggest decline since 2010. Digital circulation was up only 2% for weekday and accounts for only 22% of total circulation. And in 2015, total advertising revenue among publicly traded companies declined nearly 8%, including losses not just in print, but digital as well.
Never mind longer-form journalism and in-depth reporting, greater comprehension of rational and reasoned material and a longer retention span are available only in hard copy.
These elements are completely lost to, oh – just about all of us.
Brave, New World, indeed. But, dumber. 🙂