Goldstein: Is Radio Focused Enough on The Smartphone?


In his latest blog, Steve Goldstein details how new data shows that one in every five minutes of total audio time is now from a smartphone. But, he says, “less than 10% of streamed audio comes from commercial radio and a pitiful 1% of podcast listening comes from commercial radio content.” Goldstein’s point: “If you aren’t where the listeners are going … well …. you pretty much know how that is going to turn out.” READ THE FULL BLOG HERE


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