Hispanic radio continues to be one of the most powerful ways to reach Latino consumers, but many national and regional agencies don’t hear clearly what it has to offer. How do you open ears and minds beyond “CPP”? How can you tell your story to sell more than the numbers, and how can you counter objections and overcome assumptions in a way agencies can understand? What are the talking points on programmatic buying, and how will new technologies and digital platforms impact Hispanic radio’s marketing and audience-engaged success stories?
The panel “National/Regional Sales Strategies: Working With Agencies for Revenue and Results,” only at the Hispanic Radio Conference, will address these questions and offer a common language for better access and revenue.
The conference is coming up fast — March 22-23 in Fort Lauderdales — and early-bird registration ends TODAY, March 4. Don’t miss your chance to save $200 on registration for this invaluable conference.
Moderator
Angelica Balderas (Angie) is the senior vice president for Entravision Communications. She currently oversees all operations and sales for the Sacramento market, which includes top-rated KXSE/(Jose 104.3) and Tricolor 99.9FM, as well as 101.9FM Wolf and Hot 103.5FM. Previously she was the director of sales for Adelante Media Group, overseeing all local, national, network, and digital sales, and before that she was national sales manager, working with national advertisers and their agencies. Balderas has also been president and principal of Aztec Media. Her experience includes over 20 years of local direct and agency transactional business, retail activation, and event marketing.
Panelists
Philip Gabbard, founder of inMEDIAto Media Consultants and TuVisionCanal.com, is a global marketing expert with more than two decades of experience in general-market and Spanish-language mass media and advertising. Gabbard began working in radio advertising as a sales representative for a country station in El Paso. He moved into management positions in Portland, Oregon; Evansville, Indiana; Toledo, Ohio; Richmond, Virginia; El Paso, Texas; and Los Angeles, California. In 2009, he managed more than $7 million annually in direct-response advertising revenue for one of the largest Spanish-language broadcast companies in the United States. He is the co-founder of two successful, industry-changing entities: InMEDIAto Media, an L.A.-based direct-response and Spanish-language advertising agency that works with top-name companies such as Rosetta Stone, the Laser Eye Center, and Community Tax, and TuVisionCanal.com, the first shared and social Spanish-language video platform made for Latinos.
Sylvia Serna-Refojo has been a media supervisor at Tapestry for the last 10 years, specializing in purchasing spot radio and TV as well as network radio activity. She was a human resources director at an aviation repair station in Miami, but changed career paths and began as a media assistant at the Bravo Group in 2001. After five years, she took a planning position at Tapestry, where she worked on accounts such as Sprint, Boost Mobile, Americatel, ESPN Deportes, Levis, and Bank of America, and later decided to try investment for the U.S. Hispanic market. Her Hispanic background provides her with intel for the Hispanic consumer and what makes this consumer engage with different brands.
Danny Tankersley is director of sales for radio at WideOrbit. He joined the company in 2007 and is responsible for driving revenue for the company’s radio solutions division. Tankersley brings more than 20 years of experience in broadcast radio software. Prior to WideOrbit, he was Group Sales Manager at Wicks Broadcast Solutions/Marketron leading sales for major groups. Tankersley began his career in media software at Datacount, right out of college. Throughout his career, he has managed accounts of some of the largest broadcasters in the country.
URGENT: The special hotel block reserved for the conference is nearly sold out. Book soon, or risk paying full Florida rates in the prime tourist season. Don’t miss out! Click here to book your room now.
The Hispanic Radio Conference, March 22-23 in Fort Lauderdale, is the only conference dedicated solely to Hispanic radio. Now in its 7th year, the conference attracts the industry’s key leadership in management, sales, and programming, whose combined audience reaches approximately 95% of the 50+ million Hispanics in this country.
Register today!
Hispanic Radio Conference
March 22-23, 2016
Hyatt Regency Pier Sixty Six
Ft. Lauderdale, FL
www.hispanicradioconference.com
