I’ll make this one short. If you haven’t heard the news, here’s what I tell clients now. Social media is important. Absolutely. However, it is micro. That doesn’t mean it isn’t important. It’s personal.
It’s also critical that you focus on “the big five.” So here they are:
- Be visual.
- Be relevant.
- Be emotional.
- Be interesting.
- Take a risk.
Let’s play the bonus rounds:
Bonus round 1: Have a social media content strategy (please consult your research, what is important to the listeners you most want to attract, the audience that is important for you to grow and have content by percentage assignments for your “participators”).
Bonus round 2: All that overbearing contest content. Stop.
Radio still has to do external marketing if it wants to do more than limp along. Big companies do it. All kinds of companies do it. Social media isn’t an excuse not to do that. Ultimately, gravity will impact all companies that don’t support their brands: They lose. And social media doesn’t replace other things either. Social media is social media. Still, you can get a lot out of your social media connection to your audience and you can really be helpful, entertaining, and engaging to that audience if you wish to do so.
Go get ‘em. You’re radio!