The Hispanic audience, according to the latest Nielsen “State of The Media” report out last week. Another reason for you to attend the Radio Ink Hispanic Radio Conference in Fort Lauderdale March 22 and 23. Over 40 million adults tune into a Hispanic radio station every week, according to Nielsen. Radio reaches 97% of all Hispanics every week. They spend over 12 hours every week listening to Hispanic radio and the top most-listened-to daypart is 10 a.m. to 3 p.m. Finally, 70% of all listening is done out-of-home and, as we all knew, the Hispanic audience is more digital and social media savvy that any other audience.
