In 2015 Cumulus’ Dallas cluster of radio stations raised a total of $1,212,089 for local and national charities. Market Manager Dan Bennett said, “Cumulus has always reminded us that despite the daily job of generating ratings and revenue, we first serve the communities in which we are licensed. I could not be more proud of our Dallas team for understanding that, and executing these worthwhile campaigns to generate 1.2 million dollars to help people in our Dallas-Fort Worth community.”
The stations raised funds, supplies, and awareness for many charitable organizations through events and on-air and online promotions. Among the many organizations the stations helped: The Cook Children’s Radiothon raised $205,449 for Cook Children’s Hospital of Fort Worth; The Hunt for a Cure Radiothon raised $303,157 for St. Jude Children’s Research Hospital; and The Norm-A-Thon, which raised $500,400.00 for Austin Street Center.
The Cumulus Dallas cluster consists of 99.5 The Wolf, New Country 96.3 KSCS, WBAP NewsTalk 820 AM, The New Hot 93.3, Sportsradio1310 AM/96.7 FM The Ticket, KLIF 570 News/Information, and ESPN Dallas 103.3 FM.
The stations also raised funds for the National Pancreatic Cancer Foundation through the Mike Sirious/Rick Carslie Golf Tournament; for Senior Source through the Jub Jam Charity Auction/Concert; for Mothers Against Drunk Drivers (MADD) through a Disc Golf Tournament; for Special Olympics Texas through the D&M Open Golf Tournament; for Charles E. Nash Elementary School/Martin Luther King, Jr. Learning Center through KLIF Kids; and for the Denton State Supported Living Center through Christmas is For Caring Radiothon. The stations also raised funds in late 2015 for the American Red Cross, which benefited victims of the Garland Tornado. In addition, Cumulus Dallas stations collected 1,400 pairs of jeans, 900 t-shirts, 600 pairs of shorts, and more clothing items for Cornerstone Clothes Closet/HIS Bridgebuilders through the Drop Your Pants Clothes Drive.
