Finally, your client is ready to target the Latino market! How do you help them develop a winning game plan that unlocks the power of Latino consumers? Where do you begin? Working with clients ranging from small businesses with a couple of locations to Fortune 500 companies, Jose Gónzalez, GM and strategic director at Pólvora Advertising, has helped brands including Ace Hardware, Century 21, Disney Baby, and many others to increase Latino cash-register rings. At the Hispanic Radio Conference, March 22-23 in Fort Lauderdale, he’ll offer some basic strategies that you can monetize with your clients who hope to reach that audience.
Gónzalez will explain how, by building a targeted approach with radio, your station can help clients attract the important Hispanic market. He will detail a three-step process that allows businesses to grow by leveraging a retail trading model that creates local marketing tactics to drive traffic through directionally based media. And guess what? Radio is at the heart of that business model!
According to Gónzalez, “Radio is at a pivotal point in the planning process to drive a successful local marketing campaign.”
The Hispanic Radio Conference is the only conference dedicated solely to Hispanic radio. Now in its 7th year, the conference attracts the industry’s key leadership in management, sales, and programming, whose combined audience reaches approximately 95% of the 50+ million Hispanics in this country.