With input from RAB’s Sales Advisory Committee and the Local Market Advisory Sub-Committee, the Radio Advertising Bureau has launched its newly designed “Why Radio” micro-site. The site is focused on featuring the latest research and insights to help members tell radio’s story. The new menu is reframed to reflect the library of marketing and research tools featuring facts, effectiveness, case studies, creative, tools, ad spending, and the Ask RAB feature. Check it out HERE.
RAB President and CEO Erica Farber says refreshing and relaunching a website is always a heavy task, but it was time to showcase radio’s best attributes in a new and creative spotlight, and this updated micro-site does just that. “Most importantly, all of the research and data the RAB is known for providing is still available — radio landscape presentations, radio facts, the most current listener insights, case studies, FAQs, creative, ad spending, 10 Reasons to Advertise, etc. are all right there at RAB users’ fingertips and ready to help drive home radio’s effectiveness to clients big and small.”