Has Radio Returned To Sell It All Thinking?
(By Alec Drake) Looking back on forty years of selling begs the question; is there any integrity left in how radio is priced? There are still some isolated radio managers using fewer commercials to drive prices up with demand.
How To Increase Your Sales In 30 Seconds
(By Pat Bryson) One of the hardest parts of our sales process is getting in the door the first time. Today, businesspeople are inundated by people wanting to sell them something. How is your sales icebreaker?
Why Golden Sellers Follow The Platinum Rule
In the book, The Platinum Rule, Tony Alessandra and Michael O'Connor suggest that the Golden Rule, "Do unto others as you would have them do unto you", be replaced with the Platinum Rule, "Do unto others as THEY would want done unto themselves".
Know Your Audience
(By Mike McVay) The termination of Chris Licht as the CEO of CNN has shaken the windows of the media world. What can radio learn from his failure? For one, you have to excel at satisfying your core.
7 Tips To Increase Your Team’s Time Spent Selling
(By Loyd Ford) Sales managers can take several steps to make it easier for their radio sellers to focus more on their time spent selling. Here are seven strategies to keep your team on task and on the hunt.
Three Traits Of The Most Effective Advertising
(By Randy Lane) The most effective advertising is based on three primary components: a strategic campaign, a personality spokesperson, and storytelling. We’re perfectly placed to take advantage of all three, but how can radio best leverage these tools?
Ask These Shows: Preparation Is The Key
(By Buzz Knight) The best professional athletes do it. The writers of your favorite TV show do it. It is particularly important for performers of any type, including radio hosts and podcasters to respect the importance of preparation.
Saga Clarksville’s WVVR Becomes ‘Heritage’ Station
Chad Heritage has been appointed as the Program Director of 5 Star Media/Saga Communications' Beaver 100.3 (WVVR) station in Clarksville, TN. Beginning on June 27th, Heritage will bring his extensive experience in the Country format to his new role.
Sos Makes Mornings In DC and Baltimore For iHeart
Shelby Sos has been appointed as the Morning Show Co-Host for Hot 99.5 (WIHT) in Washington DC and Z104.3 (WZFT) in Baltimore. Sos will join the simulcasted Your Morning Show alongside Intern John.
New Mornings, Brand Manager For Audacy Orlando
Audacy has appointed Will Calder as Brand Manager of Mix 105.1 (WOMX) in Orlando. Calder will add WOMX's content strategy, talent, operations, and branding to his duties. The station has also picked up a new morning show host from Tampa.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
