5 Simple Ways To Boost Your Sales 10% By the End of the Month
(Loyd Ford) Let’s say you are a radio seller who wants to add 10% more revenue before the end of the month. How can you do it? March is leaking away, right? The key is speed and leverage. Here are the five fastest revenue levers to pull to close any month strong.
Rough Edges in Your Commercial Are Like Audio Velcro
(Jeffrey Hedquist) Sometimes, making commercials “perfect” can stand in the way of getting results. Smooth-sounding spots, polished voices, and impeccable mixes may be off-putting to your audience. They can blend into the audio fabric and not catch attention.
Riverfront Risees To $100K in Record St. Jude Radiothon
Riverfront Broadcasting's Black Hills Cares for St. Jude Radiothon raised a single-year record $100,252 this year, crossing the $100,000 threshold for the first time and pushing the event's cumulative total past $1 million since it launched in 2011.
Mike Jensen Moves From Sales Leadership to GM at Yavapai
After building revenue and strengthening local business partnerships across Northern Arizona, Yavapai Broadcasting is handing Mike Jensen the keys to its holdings in the Verde Valley and beyond, with a promotion from Regional Director of Sales to General Manager.
Rumba 97.7 Brings Revolution Soccer to Fans Without Apple TV
Spanish-speaking fans of Major League Soccer's New England Revolution wanting to dodge an Apple TV subscription have a new option: iHeartMedia Boston's Rumba 97.7 (WZRM) will carry all seventeen of the club's home matches during the 2026 MLS season.
Andrew Adams Is Back in Seattle Radio, This Time for Lotus
Andrew Adams spent 2010 to 2023 managing radio stations on Puget Sound for Salem Media Group. Now, Lotus Communications is bringing him back to the Seattle market as General Manager of its three-station cluster with help from a new Operations Director.
MediaCo Hires Hearst’s Gotay To Lead Florida and Atlanta Sales
Neida Gotay spent 18 years helping Hearst Television build out its Spanish-language station network. Now she's taking that experience to MediaCo, where the company has named her Vice President of Integrated Sales for local and national sales across the Southeast US.
DAX US Taps Jennifer Tang to Lead Programmatic Strategy
DAX US has named Jennifer Tang as Senior Vice President of Programmatic. Tang joins the Global-owned digital audio advertising firm with more than 20 years of agency and publisher experience, including previous roles at Spotify, Yieldmo, and UberMedia.
Ernie Anastos, Familiar Voice and Face of NYC News, Dead at 82
Newscaster Ernie Anastos has died, ending nearly five decades of informing and inspiring New York City across radio and television. Anastos, who died March 12, was the host "Positively Ernie" on Red Apple Media's 77WABC, a daily segment featuring uplifting stories.
Your Off Air Self Drives On Air Success
(Jeff McHugh) Here’s one sentence that changed the path of my life: “Manage internally before managing others.” That was wisdom from Dr. Holly Latty-Mann, president of The Leadership Trust years ago at Wake Forest University.
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