Perez Joins Entercom South Florida
Katerina Perez has held senior leadership positions throughout Florida, Virginia and Washington State. She's spent a good chunk of her radio career with iHeartMedia and Entercom has now hired her as GSM in South Florida. Perez is now responsible for generating revenue for Miami’s 104.3 The Shark / WSFS-FM and The Ticket / WAXY-AM.
How Much Work is Too Much Work?
More on our lead story from Thursday which highlighted the plight of 30-year radio vet Bobbi Maxwell (pictured) who decided to quit her on-air job in Cincinnati after her additional work duties became unbearable. The story received a lot of feedback from our readers, including this comment from Jay Allen..
Are Advertisers Wasting Their Money On Mobile?
That big flushing sound is your client's money going down the toilet. At least when an advertiser writes a check to a radio station the advertiser knows that advertisement will air and listeners will hear it. The mobile firm Retail just came out with a report that found 60% of the clicks on mobile banner ads are mistakes.
In This Election, Radio Ranks Fifth
According to a new survey released by The Pew Research Center, 11% of the country turns to radio for information about the 2016 presidential election. Pew surveyed 3,760 adults and 24% said they turn to cable news first.
Execs Pitch The Power of Radio
The Radio Advertising Bureau, Katz and Nielsen hosted a seminar at the Union Station Columbus Club in Washington, DC this week. The networking seminar focused on the 2016 election with executives from the political advertising, media and marketing industries.
How To Make Believers Out Of Clients
Clients and ad agencies won’t buy if they don’t believe, and for them to believe, they’ve got to know what we know about radio. They need to understand where and how it fits within the media and audio universe. Successful radio salespeople in 2016 must not only master selling, but marketing as well.
Hubbard To Be Part Of National Radio Talent System
With four Institutes in the south and east, Dan Valle's National Radio Talent System now heads to the great Northwest with Institute number five. Hubbard Radio will be the sponsor of the 9-day event to be held at Central Washington University in June.
Greater Media Promotes Buzz Knight
Congratulations to a good friend of Radio Ink and one of the nicest people in the radio business today. Buzz Knight has been promoted to SVP of Program Development at Greater Media. Buzz has been with the company for nearly 15 years now. Knight oversees programming development for all of Greater Media’s radio properties.
Beasley Promotes Lollis to D.O.S. in Fayetteville
Katy Lollis advances from GSM to D.O.S. at Beasley's Fayetteville, NC market which has six stations. Market Manager Mac Edwards said, “Katy has been a valued employee of our company for nearly a decade."
Turnbeaugh Named SVP of Programming for iHeart Vegas
JoJo Turnbeaugh will also serve as PD and Afternoon Host for iHeart's country statioin the cluster KWNR-FM. iHeartMedia has four station in Sin City. Regional President Glynn Alan said, "Jojo's energy, depth of knowledge in multiple formats, and intense desire to win will continue to drive revenue and ratings for our Las Vegas cluster.
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