Are You About to Have Your Auto Budgets Cut?
Of course what actually happens to radio's largest advertising category still remains to be seen, however, researcher Gordon Borrell writes on his LinkedIn page that automotive dealers, who are increasingly using more and more digital, haven't finished their scale-back of traditional media.
ANA: Advertiser, Agency Relationship Needs To Change
This is a follow-up to a story we reported back on June 7 where the Association of National Advertisers issued a scathing report about how agencies deal with advertisers.
D.O.T. Chooses Radio To Promote Streetcar
The Department of Transportation in Washington D.C. has launched a $221,000 radio ad campaign to promote its new transportation service. The catchy jingle starts out with "Streetcar, Streetcar, cruising along. Streetcar, Streetcar, singing a song."
YouTube Music Launches Ad Campaign
In the increasingly crowded consumer music space, YouTube has launched a new advertising campaign for the service it launched in November. Many research studies show that, much like radio, YouTube is very strong at introducing new songs and artists and increasingly that's where consumers go to discover new Music.
Pat O’Brien To Host Business Rockstars
“Business Rockstars”, the show aimed at entrepreneurs and those interested in starting a business has a new host. Pat O'Brien will take over as lead anchor, replacing Ken Rutkowski. The show is seen on TV in over 40 million homes and airs nationally in 150 radio markets.
Why Did Gow Change To SB Nation?
Things have not been going very well for the Yahoo brand lately and David Gow may have seen the writing on the wall. Yahoo has had to write-down over $700 million for its purchase of Tumblr and for the past three months Yahoo has been taking bids on purchasing the company's core business. On the heels of the announcement that Gow Media would be changing sports affiliations from Yahoo! Sports to SB Nation, we reached out to Gow CEO David Gow about why he's making the change and what it would mean to affiliates.
Bobby Bones Audience Chips In For Wounded Marine
Last week, the Bobby Bones Show featured former U.S. Marine Sgt. Kirstie Ennis on the Country morning radio show to share how she lost her leg serving as a helicopter door gunner in the military. This inspired Bones and his on-air crew to honor her service using proceeds from the sale of “America Strong” T-shirts.
RAB Announces “Rising Through The Ranks” Recipients
Scholarship winners for this year’s Rising Through the Ranks seminar presented by the Radio Advertising Bureau, BMI, and the Mentoring and Inspiring Women in Radio group have been chosen. The 20 recipients will attend this year’s seminar August 24-25 at the BMI Nashville office.
Burger Wars Good For Radio
Burger King had a big week of spending ad dollars on radio, according to Media Monitors. Last week the burger chain ran 29,366 commercials on radio stations all across the country, good for third on the Media Monitors chart.















