Cumulus Pulled In $94.7 Million Less Revenue In 2015 Than 2014

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The numbers are bad all around for radio's number two company. Not only did revenue decrease about $20 million in Q4, typically radio's best quarter of the year, Cumulus took in a total of $94.7 million less in 2015 than it did in 2014. Here's where Cumulus lost all that revenue: $58.3 million in ad revenue, $16.0 million in digital advertising, $15.9 million in political advertising, and $4.5 million in licensing fees and other revenue.
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Berner Sells The Corporate Plane

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It's one of those things that irritates employees at many company's. Cuts are being made, debt is piling up, executives are making millions, raises are not trickling down...and the bosses in the home office are flying around in a corporate jet.

Cumulus Q4 Net Revenue Declines 6.2%

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Cumulus reported net revenue of $308.8 million, down from $329.2 million in Q4 of 2014. Adjusted EBITDA of $63.0 million was down 30.3% from the quarter ended December 31, 2014. For the year, net revenue and adjusted EBITDA were $1,168.7 million and $259.1 million, down 7.5% and 21.4%, respectively, from 2014.

Time Spent Listening Online Trending Down

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If you listened in to the Edison Research/Triton Digital Infinite Dial webinar Thursday afternoon you probably noticed what you might consider some good news for radio. One stat was what looks like a downward trend for online listening. Despite the fact that more people are listening online, they are listening for shorter periods of time.

Pandora Continues To Rule Online listening

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No surprise here and it's really not even close. Pandora's brand awareness among 12-plus listeners is over 80%, according to the latest Infinite Dial study. That compares to 67% for Apple Music, 65% for iHeartRadio, and 52% for Spotify.

Radio Still Dominates The Automobile

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Based on the 18-plus population surveyed in the 2016 Infinite Dial survey, 84% continue to use AM/FM radio as their primary source for audio in the car. Surprisingly the CD player is next at 56%, followed by an MP3 Player or the listeners' own digital music at 38%. Online radio comes in next at 21%, followed by satellite radio at 19%. And when consumers are asked how often they use an audio source, AM/FM dwarfs online radio 54% to 8%.

Royalty Rates Are Finalized

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The Copyright Royalty Judges have made it officially official. The rates webcasters must pay to air songs on the Internet are now set through 2020 and have been officially filed. As you already know, the rate for commercial subscription services in 2016 is $0.0022 per performance. The rate for commercial nonsubscription services in 2016 is $0.0017 per performance. The 2017-2020 rates will be adjusted to reflect the increases or decreases, if any, as measured by the Consumer Price Index. If you would like to read the entire ruling, GO HERE. It's 222 pages long.

Hoover Joins KNIX Morning Show

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iHeartMedia Phoenix is adding Brooke Hoover as new morning show co-host on KNIX's Ben and Matt Show, joining Ben Campbell and Matt McAllister Monday-Saturday mornings 5-10:00 a.m. Hoover joins KNIX from iHeartMedia Raleigh. She spent more than four years on the Bob and The Showgram show at G105, where she co-hosted and served as Assistant Producer.

Triton: Active Sessions On The Rise

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The January 2016 Triton Digital January ranker is out and it shows the month had 4.5 million active average sessions, which is slightly up from December, (M-F 6A-8P). When compared to January 2015, average active sessions grew 14% (M-F 6A-8P) and 11.3% (M-Sun 6A-Mid).

NAB Launches Digital Conference

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The new NAB conference is called the "Digital Futures Exchange" and it will be will be held April 17 at the show in Vegas. The NAB says this conference will showcase "emerging trends and best practices for broadcasters to leverage successful digital content strategies and drive new revenue." The conference will feature presentations by analysts such as Pew, BIA/Kelsey, and the Local Media Association.

Our Print Magazine: Radio Ink

May 11, 2026

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