The Three Objectives Of Advertising
(By Bob McCurdy) Why do most advertising campaigns stick with a single-length commercial throughout a schedule regardless of the length of flight, rarely rotating in shorter-length creative as the campaign progresses? We believe there’s a sound psychological and media rationale to consider doing so more frequently.
Carrying The Torch For Radio
(By Buzz Knight) I was fortunate last week to be asked to participate on the nominating committee for the National Radio Hall of Fame which, if you didn't know, is based in Chicago, Illinois. The legendary radio executive Kraig Kitchen is the chairman of this fine organization, and in speaking with him about my participation I was struck by his passion for carrying the torch for the Hall of Fame mission.
Merlin In The Mix
(By Ronald Robinson) I think most radio people would agree: We seldom, if ever, have the conversation about the innate power of radio and how it unquestionably impacts the minds and emotions of listeners. That radio, in spite of its worst efforts, still maintains a mid-90s-percent penetration speaks directly to this innate power of the medium.
Norfolk Adds Big Boy To Mornings
Big Boy’s Neighborhood will debut Monday on iHeart's Throwback Hip Hop and R&B station, 92.1 THE BEAT in Norfolk, VA. iHeartMedia launched Big Boy into syndication through Premiere just last month. His home base station is in L.A.
Ramsey Takes Orlando By Storm
Pictured here with WFLA-FM PD Jim Poling and GSM Mark Kanak, is Dave Ramsey who hosted his Smart Conference to a packed crowd in Orlando, Saturday.
Programming Changes At WTMJ Milwaukee
Scripps owned WTMJ has made several programming changes at its heritage news station in Milwaukee. Eric Brooks (pictured) gets promoted to the position of Director, Programming & News and Erin Dismeier is also promoted, to Executive Producer of WTMJ Programming.
Entercom Brings Elroy Smith Aboard In San Francisco
Elroy Smith will occupy a newly created position of Operations Manager and PD for KBLX-FM and KRBQ-FM as part of an Entercom reorganization in that market. Stacy Cunningham and Trevor Simpson are out as a result of the change.
Hip-Hop Icon YoYo Lands Co-Host Gig At Café Mocha
Veteran hip-hop icon YoYo is the newest addition to the nationally syndicated Café Mocha Radio. As the show moves into its sixth year, the Ice Cube protégé has signed on to be a permanent co-host of the top-rated weekend show targeting women.
Atom To Be A Smash For KDGE-FM Mornings
102.1 The Edge KDGE-FM, Dallas/Fort Worth, announced Friday that longtime Texas radio host Atom Smasher will take over mornings on The Edge with The Atom Smasher Show, beginning Monday, May 2, 2016.
CBS Sports Radio Launches Weekly Gottlieb Podcast
CBS Sports Radio and Westwood One today announced the launch of a new weekly podcast featuring CBS Sports Radio personality Doug Gottlieb, host of The Doug Gottlieb Show.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
