Texting provider Zipwhip has signed on 39 of CBS’s Radio stations, in 15 major markets, including New York, L.A., and Houston. The goal of the deal is to make engagement with CBS Radio listeners easier. It will allow listeners and on-air staff to engage in two-way SMS/MMS text conversations on existing studio call-in numbers.
Zipwhip says the decision came as part of an effort to provide an alternate texting solution for stations that no longer wanted to utilize short codes. Short codes have traditionally been used for mass marketing, using 5-6 digit numbers instead of existing station phone numbers. With the launch, stations are providing listeners the flexibility to call or text on the same landline or toll-free phone number the stations have always promoted.