“World Chart Show” Gets A Savage Makeover
Radio Express announced that radio personality Mike Savage will host the next generation of its successful two-hour international hit countdown program The World Chart Show, which Radio Express is making available to U.S. radio stations and audiences for the first time.
Data You Need To Bring in More Auto Dollars
(by Bob McCurdy) I Just heard that one of the auto agencies that we had “saved” in late 2015 from going mostly Digital/TV at the Media Director level, just did so, cutting out their radio. The job of getting these dollars back now will not be easy. This speaks to the importance of a couple of things. First, getting to the real key decision maker at the agency.
Big April For Auto Sales Expected
Radio's biggest ad category is expected to report strong numbers for April, according to both J.D. Power and LMC Automotive. U.S. total light vehicle sales are expected to rise 4.9 percent to 1.523 million vehicles, for an annualized rate of 17.6 million vehicles.
Data Doesn’t Convince Us. Stories Do.
(By Roy Williams) Facts are stacked like bricks to become a tower. Do you see it? But a story is a wave that takes you on a journey and leaves the memory of the tower far behind. Facts are solid. Stories are seductive.
The Sad Truth About Marketing Directors
(By Paul Weyland) Broadcast stations bring me into their markets to visit with their local direct clients. Recently I was working with a European broadcasting company. They had arranged back-to-back meetings with me and potential local direct clients. Most of those meetings turned out great. That's right, "most."
Using Video In 2016
(Loyd Ford) Video is not going away. You’ve seen this with Facebook Live, but you should be picking up on this just by looking at the difference in those things you share that are text, photo, and video. We thought we would share a few ways to encourage planning to make your rock star videos come alive in 2016.
Cumulus KC Cuts Knapp To Save Money
Knapp posts on his Facebook page that the company cut him loose to save money. "For the past 5 years I have consistently had the highest ratings on the station, so I was told repeatedly it was not about my performance."
A New Revelation – Again
(Ronald Robinson) “Sales” constitutes the first, and sometimes the only, priority. Based on the overwhelming evidence of what radio has been producing in the areas of on-air presentations and commercial content, I am satisfied most radio-folk have little perspective on these extraordinary matters of consequence. “More sales” is the salvation. End of chat.
Fisher Takes Nine 1st Place Awards
Alpha Media station in Mason City, IA (KGLO and KRIB) won 11 awards in the Small Market Division of the 2015 Iowa Broadcast News Association contest. KGLO News Director, Bob Fisher, picked up nine awards, including four 1st Place awards. Fisher has received a total of 66 awards in the last 12 years,
Mason and Talbott To Chair Radio Ink’s Forecast 2017
Radio Ink is pleased to announce the co-chairs for Forecast 2017: Dan Mason, former president and CEO of CBS Radio and chairman of the Broadcasters Foundation of America, and Julie Talbott, president of Premiere Networks. Forecast 2017 will be held November 16, 2016 at the Harvard Club in New York.
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