How To Take Back Lost Auto Advertising Dollars
(by Bob McCurdy) We met with the President of a tier 2 auto association this week. Our goal for this first meeting was simple, to get an audience with the entire dealership group to present a “why Radio” rationale.
The 10 Most Common Mistakes In Marketing
(By Roy Williams) I scribbled my original “Twelve Most Common Mistakes in Marketing” on a hotel bar napkin in Portland, OR in 1997, and then presented those mistakes to 800 people in a seminar the next day. The following year it became an important chapter in my first book, The Wizard of Ads.
Personalities Plus Social Media Equals Radio Growth!
(By Loyd Ford) With the use of radio and social media in tandem these days, growth is everywhere for radio if you’re willing to generate it beyond the standard expectations of talent at radio and radio itself.
WERO Hosting 2nd Annual Tuition Mission
It’s called Tuition Mission; a 3-day event in Greenville, NC, in which students compete for a $5,000 scholarship and $1,000 for books and supplies for a school of their choice. Hosted by Alpha Media’s Bob 93.3 WERO, the competition is comprised of a variety of challenges, beginning with a field of 15 and continuing until all but the winner have been voted out by the other students.
Three Gigs In One For McKiddy At BIG 98
Ryan McKiddy joins iHeartMedia Nashville from Y100 FM in San Antonio, where he served as an afternoon on-air personality and Music Director. At The BIG 98 WSIX, he’ll be wearing three hats: Assistant Program Director and Music Director effective September 1; and night on-air personality.
Here’s How Alpha Is Helping Flood Victims
The radio industry has an impressive record when it comes to helping victims of natural disasters. This time it’s the recent floods that have devastated parts of Louisiana. Alpha Media is using its national reach to encourage listeners to give to the Red Cross relief effort.
What Did Smulyan Tell His Employees?
In a letter to Emmis employees about his proposal to take Emmis private, CEO Jeff Smulyan said he's a firm believer in the power of radio and magazines. "Unfortunately, Wall Street does not share our strongly held view of these businesses. Investors have fled the radio and magazine industries."
WLIB-AM and Terre Haute Would Be Sold
If Smulyan's deal is approved, to reduce debt, he says he'll "explore alternatives for Emmis’s publishing division (other than Indianapolis Monthly magazine), WLIB-AM in New York and its radio stations in Terre Haute, Indiana.
Canton Stations Raise Over 150K For Sick Kids Despite Storm
Alpha Media stations Mix 94.1 WHBC-FM and News-Talk 1480 WHBC-AM, in Canton, OH teamed up with AultCare for the 9th Annual AultCare Wish-A-Thon. A healthy $158,673 was raised with all proceeds going to Wishes Can Happen Inc., a local charity that raises funds for children with life threatening illnesses.
Nolan To Program WMAG Greensboro
iHeartMedia hires Gary Nolan as PD 99.5 WMAG and will assume duties on Monday, August 22, 2016. Nolan previously worked as the Program Director for KCMO-AM and FM in Kansas City.















