Cumulus, Westwood One, Big Machine Label Group, and Advance Auto Parts are getting together for a multi-pronged national promotion for the launch of Brantley Gilbert’s new album, The Devil Don’t Sleep. The album comes out Friday with the promotion running through February 5. Here are the details in this deal…
– Music integrations from the new album will be played during Westwood One’s 7 Days to Sunday pre-Super Bowl sports coverage, as well as in Westwood One’s Super Bowl coverage, which will be broadcast across 650 U.S. radio stations.
– On Friday, Gilbert will host a one-hour Advance Auto Party album launch party on Cumulus’ 82 Country stations from 4-5 p.m.
– The promotion includes two giveaway opportunities for fans to win one of two trips to meet Brantley Gilbert at one of the stops on his tour.
– Bob Kingsley, will promote The Devil Don’t Sleep on his Country Top 40 program which is heard on 366 stations.