News

(By Paul Weyland) I love football. I also love sales. Today I’d like to mash up the two in a discussion called “Field Advantage: How to Start at the Direct Client’s 20-Yard Line Instead of Ours.” The idea is to use what we know to avoid always having to start from our own 20-yard line, fighting and fighting in meeting after client meeting, by instead using a couple of excellent long plays so we’re playing from the client’s 20 instead.

(By Roy Williams) Norman Rockwell was an illustrator of fiction. He never showed us America as it really was, but America as it could have been, should have been, might have been. His images caused an entire generation to vividly remember experiences we never had.

(By Bob McCurdy) Advertisers and agencies are increasingly engaging us in search of marketing insights beyond Nielsen ratings. Providing these insights as to where, why, and how radio fits into a media plan is challenging and requires us to know our marketing “stuff” beyond simple statistics and surface clichés. What follows are marketing tenets I’ve reviewed with clients the past few weeks.

The company announced three appointments to newly created leadership roles, Friday. All three are based in the company’s Cleveland headquarters and report directly to CEO Daniel Anstandig.

A&O&R’s  23rd annual Pre-CRS seminar will take place on Wednesday, February 22 at the Music City Center, Downtown Nashville, from 10:00 a.m.-1:30 p.m. They will present the first highlights from their 12th annual online perceptual study, “Roadmap 2017,” including Country P1 trends in music tastes, digital consumption, social networking, and more.

101.3 The Brew – “The Brew Rocks Grand Rapids” – has picked up the popular Rover’s Morning Glory show, 6-10 a.m. effective January 23. The show will continue to broadcast from its flagship station, WMMS in Cleveland.

Cassiday Proctor will join the Spencer’s Neighborhood morning show on 106.5 The Arch on January 30. Proctor joins the show from WSTR-FM Atlanta’s morning show. She was also an on-air personality at CBS Radio in Charlotte, North Carolina and for Entercom in Austin.

Radio Ink Magazine turns 25 in 2017. In every issue magazine we'll be looking back at some of our best issues, greatest quotes and top interviews. Every Friday, here at Radioink.com we'll also be taking a cool look through the Radio Ink time machine. Back in 2003 we interviewed Programming guru Phil Boyce (who is now with Salem). Boyce was working at WABC in New York City. He had just moved to WABC from WJR in Detroit to replace John Mainelli. His task -- to "blow up the station." Here's an excerpt from our 2003 interview....

Triton Digital says Argentina's largest radio networks has selected Triton Digital to manage, measure, and monetize its digital audio content.

On Thursday, Radio Ink Chairman Eric Rhoads wrote THIS commentary about the Bubba The Love Sponge situation. It was called "Why Managing Your Talent Is Key To Revenue Growth." Apparently Bubba didn't appreciate Eric's commentary and ranted on about it for about 15 minutes on his show Thursday morning (AUDIO HERE). He also fired off a letter to Eric that he has given us permission to print. Here it is...