Now That’s A Great Sales Idea
Radio is all about presenting ideas to clients. What are you doing to incorporate your clients into the Super Bowl that generates revenue for the station? We came across this idea that Butterfinger came up with and just had to share. You just never know what it will spark in the creative minds out in radioland. (Picture courtesy Adweek)
WTMX Chicago To Receive Heritage Crystal Award
The NAB's Heritage Crystal Award recognizes radio stations that have won a total of five Crystal Radio Awards for exceptional year-round community service efforts. Only five other stations have received this honor in the history of the NAB Crystal Radio Awards. The award will be presented during the NAB Show Radio Luncheon, Tuesday, April 19 in Las Vegas.
Another Sports Talker Puts Foot In Mouth
One day after CBS announced the suspension of Josh Innes in Philly, CBS Cleveland sports host Kevin Kiley is grabbing his share of national attention. The Buffalo Bills have hired Kathryn Smith as the first full-time female assistant in NFL history. Apparently having a woman in the football field does not sit well with Kiley. Here's what he had to say about
Murrow Awards Deadline Just Two Weeks Away
Now is the time to enter the 2016 Edward R. Murrow Awards. Submit your entries using the online registration system. Entries will be accepted online through February 5.
“Total Request Now” Debuts Jan. 23 On Radio Disney
Radio Disney’s Total Request Now, the first real-time radio show that allows listeners to take over and pick the next song played on-air, premieres Saturday, January 23 (11 a.m. PT/ 2 p.m. PT) on Radio Disney.
(SALES) Make Your Advertisers’ Lives Easier
(by Wayne Ens) A good friend of mine, Rick, is the marketing manager for a large shopping mall. During one of our discussions he said, “There was a time when we spent hours and hours preparing our annual marketing plans. Today, things are changing so fast, it’s impossible to keep up. Thank God we now have an agency with experts in new media to do our planning for us.”
(DIGITAL) When To Consider Digital Ads
(By Ryan Wrecker) Have you noticed how national websites can display local banner ads? It’s called geotargeting, and it’s become one of the fastest-growing ways to cheaply promote your station to a wider local audience.
(DIGITAL) If You Are Reading This, How Are You Reading This?
(By John Meyer) Oh, that Internet, the home of the sweeping generalization. It is hard to find a blog, LinkedIn post, or business article that doesn’t make some definitive and overly generalized statement that claims the rise or fall of something. But we don’t live in a one-size-fits-all world. Very few things are as rosy or as dire as they are made out to be.
Timbers Sign Multi-Year Deal With Alpha
It’s a multi-year extension between the Portland, Oregon, and the Portland Timbers. After defeating the Columbus Crew 2-1 on December 6, the Portland Timbers became the 2015 MLS Cup Champions.
iHeartRadio Crosses 80 Million User Mark
iHeartMedia announced on Thursday that the 5-year-old iHeartRadio app now has more than 80 million registered users. iHeartRadio President Darren Davis said, "In just five years, we've seen continued powerful growth in our registered user base -- a testament to the power of radio and listening."