News

(By Michael Botta) One of the most difficult undertakings for most every media salesperson is the dreaded process of securing that first appointment with the decision-maker of a business. Many salespeople want to know: What do I say? Who should I ask for? How do I get through to someone when so few give me the time to even state my case?

(By Curt Kraft) It is safe to say that radio has embraced the digital age. I know, I know. More stuff for the sales department to deal with. UGH! More coffee, please. Anyway, we supposedly now have more ways for our clients to advertise in addition to the traditional over-the-air audio method.

(By Bob McCurdy) In a recent issue of Admap there was a thought-provoking article written by two high-level MEC execs that focused on over 250,000 individual purchase journeys across 36 categories. The two authors identified four stages of the purchase journey.

As of Monday, August 28, Scott will be the new morning show host for Swick Communications' 100.3 WLKI (Angola, IN) as well as tracking both Country and Classic hits for their Local Area Networks. Steve Swick is the owner of the facility of stations.

The Bobby Bones Show today announced details for its fourth-annual Joy Week celebration, to be held August 28- September 1. The show will once again encourage listeners to choose joy, spread happiness, and do good things for others during a big week of live studio performances by Country music stars

This is not a negative story about Nielsen. Nielsen is the ratings system, the currency radio uses and advertising agencies and local businesses rely on to make purchases and funnel millions and millions of dollars into the radio industry. Many would argue that since Nielsen purchased Arbitron, the bigger company is making more of an effort to improve its product for the industry. But those discussions are for another day.

Broker Dick Foreman is on the hot seat today as we continue to grill brokers about the wheeling and dealing they expect to see at the Radio Show in Austin in two weeks. Things have been relatively quiet since the blockbuster deal David Field put together with CBS that will end up bringing CBS Radio under the Entercom umbrella later this year. We asked Mr. Foreman what he's hearing and who he's expecting to see deals from when the industry gathers in Texas beginning September 5.

The Mentoring and Inspiring Women in Radio Group will present “Growing Your Talent, Growing Your Revenue,” Thursday, September 7 at the 2017 Radio Show in Austin. The panel: Beasley CEO Caroline Beasley, Hubbard CEO Ginny Morris, Entercom COO Weezie Kramer, and NRG CEO Marry Quass. Beasley (#6), Morris (#8), and Kramer (#17) were all on Radio Ink's 40 Most Powerful People in Radio list. Quass was voted radio's #1 leader by Radio Ink readers.

Upstate New York Radio legend Sandy Beach will be inducted into the New York State Broadcasters Hall of Fame on October 19. Beach is one of the most recognized names in Western New York where he's entertained listeners for 35 years. He currently hosts mornings on Entercom's Newsradio WBEN-AM in Buffalo.

Thomas was a star of both radio and TV. He started his radio career at WAPE in Jacksonville, which was followed up by WAYS-AM and WROQ-FM in Charlotte. He then moved to New York City, where he hosted mornings at WXLO-FM and WKTU-FM. Thomas followed a short run at WKIS-FM Boston with a decade run on KPWR-FM in Los Angeles.