News

(Bob McCurdy) There are many things in marketing we could debate, but one thing that’s not debatable is that a consumer can only take advantage of an offer or sale if they are aware of it. This “law” came to mind last week while discussing an opportunity with a Philadelphia account executive.

(Deborah Parenti) We've been hearing a lot about "telling radio’s story" this year. About reaching beyond the metrics and analytics to decipher and define just who those numbers and clicks represent. As a researcher at Eastman Radio once told me, "You have to make the numbers dance. Give them life.

The fine art of the morning show can have a huge impact, positive or negative, on a station. But there are ways to improve your odds substantially. And Randy Lane lists them...

Since the dawn of the digital age, radio has been driven to find ways to develop and enhance listener and revenue prospects on today’s constantly evolving platforms and devices.

WBWN-FM, WBNQ-FM and WJBC-AM in Bloomington, IL for raising $96,347 during its 10th Annual Country Cares for St. Jude Radiothon. In those 10 years, over $761,600 has been raised for St. Jude Children’s Hospital.

The 17th Annual KALC-FM Alice 105.9 Cares for Kids Radiothon raised an astounding $1.3 million in 24 hours for the Children’s Miracle Network Hospitals benefiting Children’s Hospital Colorado. Over the years, the Denver station has helped raise more than $23.25 million for the cause.

Justin Kinner has been named full-time Program Director of WING-AM/Dayton. He was previously working as the afternoon drive host and interim PD for the station. He also has experience as an account executive in the market.

Frank Ski is returning as morning host on V-103 (WVEE-FM/Atlanta), “The People’s Station.” He will rejoin his former morning co-host Wanda Smith on the newly titled Frank & Wanda in the Morning, beginning today.

American Red Cross National Celebrity Cabinet member and multi-platinum country star Trace Adkins will present the Red Cross Crystal Cross Award to iHeartMedia’s s nationally-syndicated The Bobby Bones Show.

Westwood One is broadcasting live from the Winter Olympics in PyeongChang, South Korea. The Westwood One Sports Alexa skill is available now with short interview clips of U.S. Olympians.