“So What?”

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(By Bob McCurdy) The three key principles in media planning are “impact,” “targeting,” and “presence.” Keeping the “So what and why should I care?” line in mind when crafting copy addresses two of them: impact and presence.

Register For Radio Ink’s Hispanic Radio Conference

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The Radio Ink Hispanic Radio Conference brings together leaders in the Hispanic radio community and experts in Hispanic advertising and media for an overview of opportunities and strategies within this rapidly transforming sector. The 2018 conference will be held March 13-14 in Miami. Look at our agenda HERE. Register HERE.

Danielson Named PD At The Bull In Vegas 

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Wayne “Big D” Danielson has been named Program Director for 95.5 The Bull, “Las Vegas’ NEW Country Leader.” Danielson will work closely with on-air personalities and sales to oversee the station brand’s on-air and digital programming, as well as local events and partnerships.

Althoff Ready To Swim With The Shark

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William “Will” Althoff has been named afternoon drive host and Music Director for 104.3 The Shark (WSFS-FM), “South Florida’s Alternative.” The new show will air weekdays from 3 p.m. to 7 p.m. and Saturdays from 6 p.m. to 9 p.m. Althoff takes over the afternoon drive from Zach McHugh.

Cox Names Clarke To New VP Role

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Cox Media Group has named Tim Clarke to the newly created role of VP of Audience and Content. He will set the overarching content strategy for radio. CMG’s VP of Programming, Steve Smith, will continue to oversee CMG format leaders and work directly on radio programming.

Tax Tips Now Available From ABC News Radio

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ABC News Radio is once again offering the 30-part series Tax Tips, hosted by ABC News Correspondents Scott Goldberg and Daria Albinger. These widely popular features are offered in thirty :30 and thirty :60 versions of the features.

KBEAR Warms Hearts In Frigid Alaska

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KBEAR 104.1 raised $83,201 for St. Jude Children's Research Hospital, January 25-26. KBEAR, along with Continental Auto Group, the 176th Wing Alaska Air National Guard, and numerous community volunteers hosted Country Cares for St. Jude Kids Radiothon.

James Lee Brewer II Of Brewer Media Passes

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James Lee (Jim) Brewer II passed away in Chattanooga on Thursday, Feb. 1, 2018, after battling oral cancer. He was 56. Brewer began his radio career in high school in programming. At 28, he became the GM for WJTT FM — Power 94.

Nielsen Launches Podcast About Radio

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In episode #1, Nielsen Audio Managing Director Brad Kelly (pictured) takes listeners on a journey into the The Rain Forrest of Radio with Nielsen's VP of Audience Insights Jon Miller. Nielsen says new episodes will be released periodically. You can listen to the first episode HERE.

NRG Doles Out Promotions For Luchs and Fielder

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Kurt Luchs has assumed the position of GM of NRG Media’s seven-station Omaha cluster, after leading the company's four-station Wausau-Stevens Point, WI, group for nearly five years. At the same time, Aleese Fielder, who has been D.O.S. at the Wausau cluster, now becomes GM.

Our Print Magazine: Radio Ink

June 15, 2026

On the Cover: Becky Brooks,
American Women in Media
The Most Influential Women in Radio
Is HR Ghosting Holding Radio Back?
Beasley Celebrates 65

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