News

A check of the Media Monitors report for last week’s leading radio advertisers shows that the big-box home improvement giant didn’t let GEICO get back to the top of the chart. In fact, the gap was quite pronounced.

ABC Radio will offer country music and feature news specials over the Thanksgiving weekend. Holiday Season Serenade and America Gives Thanks are three-hour specials.

Entercom Active Rock station WAAF-FM in Boston has been honored with a 2018 Sound Bites Award, sponsored by the Massachusetts Broadcasters Association. The station received first place in the “Digital Media” category for “LB’s Big Decision,” at the awards ceremony Wednesday, November 14.

iHeartMedia announced on Monday its purchasing the technology company Jelli. Jelli powers iHeart's SoundPoint programmatic platform and has been involved in the programmatic space from the very early days.

Marketwatch has a length piece on how the two streaming pure-plays are hoping their podcasting strategy will help them tap into more revenue. Both companies say they are well-positioned to help consumers with one of podcasting's biggest challenges...

Radio Ink conducted an interview with veteran auto dealer JT Gandolfo to pick his brain on how and why he advertises with radio so consistently, so you can take this success story to clients and prospects and push the power of radio. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

(By Deborah Parenti) The raging California fires remind us that we are living in a time of extreme weather and record-breaking natural disasters -- and broadcasters are always there on the scene, risking life and limb.

(By Barry Cohen) While the consumer has more platforms than ever to choose from, the abundance of media channels has only minimally resulted in a dilution of each medium’s audience shares.

(By Bob McCurdy) Getting through to the decision-maker is simply everything. The challenge is that these individuals are sometimes difficult to identify and, once identified, are difficult to pin down.

(Jeff McHugh) Every on-air talent and every manager has a personal vision for their programming. But when you learn that your audience has a totally different preference, what will you compromise?