News

Our good friend Angie Balderas, SVP/Integrated Marketing Solutions at Entravision Sacramento, and her talented team put together this great video for Radio Ink's upcoming Hispanic Radio Conference. The conference is set for March 28 and 29 in Fort Lauderdale and feature's Commissioner Michael O'Rielly as one of our keynoters. Check out the video HERE.

(Bob McCurdy) It's easy to fall prey to what psychologists refer to as the “false consensus” effect, which is when someone over-estimates how much others share their behaviors and beliefs. The danger of this “false consensus” is that it leads to marketing plans and media choices that would influence the designer of the marketing plan but not the consumer. This is dangerous to the long-term health of any business.

(By Randy Lane) How do radio personalities, who thrive on authenticity and topicality, acknowledge the hottest topic on earth? We talked to several of the top morning shows around the country and found that there is no one-size-fits-all answer for how to handle our polarizing president. Here’s what they say...

Local or syndicated is one of the most difficult decisions a manager or programmer can make. Syndicated talent brings the buzz of a well-known name, the access to major artists and entertainers, and high production quality. Yet that national star cannot drive your auto association’s new car or open a new club or venue.

(By Ronald Robinson) Radio, for the most part, is made up of the moderates – those who go along with the ingrained or imprinted traditions, keep their heads down, and who also realize the diminishing returns that come from challenging any of the litany of radio’s vaunted edicts.

Power 107.7 (Hip Hop/R&B) and 96.3 Kiss FM (R&B and Old School) in Augusta, have made some programming changes. The Breakfast Club will broadcast from 6 -10 a.m. on Power 107.7, and Steve Harvey will broadcast from 6 – 10 a.m. on 96.3 Kiss. The Fattz and Cher Morning Show will now broadcast on weekdays from 3 - 7 p.m. on 96.3 Kiss FM.

In a big night for the company, iHeartMedia received 11 Stevie Awards at the 11th annual Stevie Awards for Sales & Customer Service in Las Vegas. The awards honor companies that set the industry’s highest standards of excellence for sales, business development, contact centers, and customer service.

This is all part of Entercom's restructuring in Charlotte since purchasing 5 stations from Beasley in January. Beasley spun the stations to Entercom as part of the $240 million merger with Greater Media in 2016. Darrin Arriens is hired as the Director of Operations for WBT-AM/FM, WFNZ-AM/FM and WLNK-FM and the syndication of the “Bob and Sheri Network”

Bill Reese has been named Vice President of Sales for iHeart's 11 radio stations in Orlando. Reese previously worked for 15 years for Renda in Jacksonville, most recently as GM. He began as D.O.S. with Renda. Prior to his radio career, Reese was the Division Manager for Nabisco Biscuit Company.

Kavi Halemane is the new General Manager of Digital Programming for iHeartRadio. Halemane was VP of Premiere Digital Media, where he led the revamp of its digital network. He also worked as the Executive VP and Head of Digital for The Collective, as well as a variety of digital, marketing, and product management roles at Interscope Geffen A&M Records.