Inclusive vs Exclusive
(By Bob McCurdy) A more “inclusive” marketing approach is likely the most effective way to maintain or grow market share for one key reason: less “inclusive” advertising will often exclude new-to-category consumers, while “inclusive” advertising will not.
NAB State Leadership Conference
The NAB will host the conference tomorrow and approximately 600 local radio and television broadcasters from across America will gather to discuss legislative and regulatory issues important to broadcasting.
Streaming Summit To Make Sense Of OTT Landscape
The NAB Show in Las Vegas is getting closer and it’s been announced that it will again feature the Streaming Summit Conference by Dan Rayburn, over two days, with a focus on the OTT video industry.
Stern Videos Now On Apple TV
SiriusXM Video from The Howard Stern Show is now available on Apple TV 4K and Apple TV (4th generation).
New Digital Program Dir. For Beasley Philly Stations
Nicole Siberry has started work in her new position of Digital Program Director at Beasley’s WMGK-FM and WXTU-FM in Philadelphia.
The musicFIRST NAB Battle Rages On
And that's nothing new. Part of musicFIRST's existence is to knock heads with radio and try to gets its paws in the pockets of hard-working radio owners.
Is The Merger Of Radio And Podcasting Underway?
That's the opinion of Dan Granger who contributed a piece to AdWeek, although many in the podcasting space would challenge his statement that "the majority of the top podcast networks are owned by radio."
Mayne Honored For Life Of Service
Music industry veteran and outgoing Country Radio Broadcasters Executive Director Bill Mayne has been named the recipient of the 2019 CRB President’s Award.
Boogie D Making His Mark In Denver
Taking over as Operations/Programming Director at KFCO and KJHM in Denver is Jowcol "Boogie D” who has previously worked as Ops Manager/PD for Radio One.
Kenzie K OK With Windy City Move
Kenzie K is ready to make the midday drive easy running for WBBM-FM/Chicago listeners.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
