Edison Research’s Infinate Dial study (digital audio, mobile, smart speakers, podcast consumption, and social media) has just been commissioned by Berlin-based RTL Radio Deutschland for implementation in Germany.
The Infinite Dial is the longest-running survey of media consumer behavior in the U.S. Germany will join the U.S., Australia, Canada, and most recently, South Africa, as media communities who use The Infinite Dial to measure consumer behaviors.
The results from the first Infinite Dial report in Germany will be revealed on September 3 in Berlin, and will be published simultaneously online on www.audionow.de and Edison Research websites.
“In addition to our content expertise and innovative offerings, we are pleased to be able to provide a reliable data source for the use of digital audio in Germany in the future. In Edison Research we have found the perfect partner for this. We are very much looking forward to the results, which will certainly be giving us exclusive insights into this future relevant area of media consumer behavior,” said Stephan Schmitter, CEO of RTL Radio Deutschland.
