News

Eastlan will now measure Merced, CA. and Williamsport, PA. beginning with the Spring 2019 survey period.

(By Walter Sabo) Radio has thrived for 100 years. Every new technology was going to destroy radio, instantly. Since that hasn’t happened, let’s allow other media to learn secrets from radio. Here’s what other media can learn from radio’s century of success. 

(By Bob McCurdy) Last week WARC’s (World Advertising Research Center) Admap -- its monthly thought leadership report -- focused on frequency in a paper titled, "Frequency: How much is too much?" It's a good question.

(By Charlie Sislen) For years, television has used its massive numbers to convince advertisers that all they need to reach potential consumers is their platform. That might have been true in the 1970s, but not in the new millennium.

The station reported that Dave Sandler, who delivered traffic reports for more than 30 years on WBAL Radio and 98 Rock has died after a long illness. He was 58.

(By Jeff McHugh) Have you ever done something that you did not enjoy but you did it anyway because it was good for you? I did not enjoy my 7-week improvisational theatre class, but I highly recommend that you find one and sign up immediately. Here's why...

(By Ronald Robinson) Accepting a model of print communications and applying it to radio delivers extraordinarily ineffective copy. I'm stunned that this is actually advocated in some quarters.

KELB-FM owner Barry McCall died last week after falling from the station tower he was working on. McCall was 62. KELB is located in Lake Charles, LA.

The syndicated host of Big Boy’s Neighborhood, which originates from iHeartMedia’s Real 92.3 in Los Angeles, was a guest host on the Emmy Award-nominated TV talk show The Real on March 14. 

Taja Graham, VP Sales for the four Emmis stations in Indianapolis and a 66-station statewide news network, expects a lot from her 14-person salesforce. Direct sales and digital sales experience rank high on her list of the type of experience she looks for. She finds sales talent in variety of places.