News

Dave Beasing's Sound That BRANDS has named William Corbin Vice President of Revenue and Brand Partnerships. Corbin has more than 25 years of experience in digital media, brand development, technology and sales, most recently served as co-founder, CMO, and business development officer of Big Life TV.

Florence Rogers resigned Friday after the KNPR board announced plans to cut operating costs. A statement from the station said it's facing “severe cash flow issues” and is working with attorneys to fix the situation. The Las Vegas Review-Journal has the details HERE.

ESPN Deportes Radio is gone, signing off this past weekend. The Spanish-language Sports radio gap is being filled by a new player with old roots.

Three years ago the future of what was then called KPLU was in doubt when Pacific Lutheran University planned to sell the station to the University of Washington’s KUOW. Listeners to the 53-year old station objected and a campaign to buy the station was launched.

The Westwood One Podcast Network is picking up The Pat McAfee Show 2.0, the podcast of former NFL punter Pat McAfee. There will be three podcasts per week.

The new format will include Bubba The Love Sponge in morning drive, Shannon Burke in afternoon drive and Scott Ledger in middays. CEO John Caracciolo said this is exactly what radio needs right now, fresh, new, funny and local.

(By Jeff McHugh) If I ask you to imagine James Bond, you might visualize Daniel Craig. But when he was first cast, there was controversy. A “Blonde Bond?” Inconceivable! But once we saw the film, Craig quickly busted down that boundary.

(By Bob McCurdy) I thought it worthwhile to review some marketing fundamentals that can serve to elevate our client conversations/education efforts and assist in more effectively guiding their ad spend.

Paco Lopez has been promoted to PD at Beasley’s Jammin’ 105.7/KOAS-FM in Las Vegas. Lopez, who joined the station in June 2019, will also continue as the afternoon drive personality.

(By Charlie Sislen) In my previous post, "Convert Your Listeners Into Dollars," I outlined how a broadcaster can convert their cume into spending power by using locally driven data. Using local expenditure data is a powerful tool.