Data Alone Won’t Win Sales
(By Charlie Sislen) I have spent nearly 40 years selling with data. I am a data-driven person. However, there is so much more to selling than, as Dragnet’s Joe Friday would say, “All we want are the facts, ma'am.”
Why People Listen To Radio In 2021
(By Chris Byrnes) Jeff Vidler of Signal Hill Insights and Radio Connects asked 1,510 Canadians in July this year where when and why they listen to various audio platforms including radio. In this article I will focus on the findings for radio.
Storytelling As An Art
(By Mike McVay) Podcast Movement took place in Nashville earlier this month. I had the honor of speaking and addressing Story Telling as an Art. The focus was on podcasters, but the tips and structure of the presentation is applicable to air talent, podcasters and anyone who does public speaking.
10 Ways To Avoid Becoming A Local Radio Commodity
(By Loyd Ford) You and I are in the business of experiences. Yet I feel some broadcast companies are no longer focused on the customer experience at all.
Clint Eastwood Stole My Movie
(Jeff McHugh) I once suspected Clint Eastwood of stealing a screenplay I wrote. I later learned that Mr. Eastwood and I had the same idea at the same time, but he acted while I talked myself into doing nothing.
Do You Program For Tune-Out or Tune-In?
(By Ken Benson) For decades radio programmers have been obsessed with removing any programming element deemed to cause tune-out, whether a song, an irritating ad, or an obnoxious DJ.
Former Ron & Ron Producer Dies at 57
Fez Watley's former co-host Ron Bennington posted the news to Instagram. “We lost our sweet Fez Whatley last night. His heart finally gave out,” Bennington wrote. “We are devastated, but we will always remember the laughter through our tears."Watley died of heart failure.
Can WEEI Return to Glory?
There was a time that sports station WEEI was a lot stronger in the Boston ratings. Along with The Sports Hub, the two stations were battling for the ears of the rabid Boston sports fan.
Emmis Indy Host Out
Former Indianapolis Colts lineman Joe Staysniak is no longer co-hosting the WIBC morning show. Staysniak was with the station for over 20 years, since 1998. There was no explanation as to why Staysniak left or who initiated the split.
Minority-Owned Media To Be Paid Faster
dentsu has updated payment terms to 30-days for all minority-owned media partners in the United States. dentsu says the industry payment terms of 60, and up to 120 days, have put an enormous strain on minority owned media businesses, especially the smaller ones.















