Sales Inbound: Why Brand Visibility Is Your Ticket To More Deals
(Josh Brown) In my first column on this subject, I argued that “inbound is your station’s secret seller.” That idea still holds true, but in 2026, it’s no longer optional. It’s operational. At its core, inbound marketing isn’t complicated. It’s psychology.
Annapolis Alternative Rocker WRNR Comes Out On WTOP In DC
Cortana Media’s Annapolis-based 93.5 WRNR (WYRE-AM) is breaking into the DMV through an agreement with Hubbard Broadcasting, which will secure its carriage on the digital signal of the nation’s top-billing radio station and an FM translator in Silver Spring.
Free Country, Big Money: Maryland Radiothon Scores for St. Jude
Maryland’s 99.9 Free Country (WFRE) crossed a charitable milestone two decades in the making. The station’s 2026 “Free Country Cares for St. Jude Kids Radiothon” raised a record $640,320, pushing its cumulative total past $10 million for the research hospital.
Building On A Successful Career and Becoming a Brand
(Mike McVay) Whether your involvement with media is as an air talent, seller, sales & marketing, a part of the promotions team, as a technician or engineer, or on the social/digital team, continuing education should be a part of what you do to excel and advance your career.
Hate Him or Love Him…
(John Shomby) Are you a fan of Stephen A. Smith? I'll bet your answer is either a hard yes or a hard no. There’s an important reason for that. After watching a one-on-one interview with him on CBS Sunday Morning a few weeks back, I think we all can learn a little something.
BFOA Names 2026 Leadership Class Ahead of NAB Breakfast
The Broadcasters Foundation of America has its 2026 Leadership Awards lineup locked in, with eight exemplary torchbearers from radio and TV due to be honored at the organization's Annual Breakfast on Wednesday, April 22, during NAB Show in Las Vegas.
Civic Media Debuts New Lineup For Wisconsin Talk Network
Civic Media's News/Talk format is getting a refresh across Wisconsin, as the public benefit corporation debuts new local programs, new voices, and a larger digital footprint under the Civic Media Network banner for stations in Wausau, Madison, Milwaukee, and Oshkosh.
Carr Links FCC Public Service Obligations to ‘Pro-America Content’
Amid concerns of Chairman Brendan Carr is urging radio and TV operators to air “pro-America programming” in advance of the nation’s 250th anniversary on July 4, which he says is tied to fulfilling the public service obligations required of licensees.
Balderas To Lead Pioneering Panel At Hispanic Radio Conference
A landmark panel at Radio Ink's Hispanic Radio Conference, led by Entravision's Angie Balderas and featuring Radio Hall of Famer Mike McVay, is positioned to thoughtfully tackle the barriers and bold opportunities facing women in Hispanic broadcasting today.
14 Ways Great Radio Salespeople Get More Referrals
(Loyd Ford)The first referral I ever asked for felt harder than the first sale I ever made. The campaign had worked. The client was happy. The numbers were strong. But when it was time to say, “Who else do you know that could benefit from results like this?” my throat tightened.
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